May 2012, Time has come for a radical paradigm shift in branding. People are waiting for brands to help them help others. These so-called ‘Meaningful Prosocial Brands’ fulfill a basic, strong and growing need: the need to live a meaningful life. This is the main conclusion from world's largest study on the meaning of life in relation to brands and companies. This research became a bestseller book with over 25,000 sold and downloaded copies and led to hundreds of interviews and articles, but also to 216 talks in one year. We're extremely happy with this success, but the biggest reward was to experience how open and excited marketeers are to this new marketing perspective.

And now after one year of touring, it's time to help business leaders with developing prosocial marketing concepts. And that's where the IDEA LAB comes in. It's a a non-profit mobile advertising agency, aims to assist organizations in quickly developing concepts that will create a positive impact on both business and society. During its trial run at a global UNICEF conference earlier this month, the high-pressure concept development was shown to especially help speed up internal processes for the organizations which participated, actively turning the research outcome & inspiration into concrete ideas.

At the Wings for UN Top Conference Rio +20 in The Hague Bhutan's Minister of Happiness, Mr. Hon'ble Lyonpo Dorji Wangdi opened IDEA LAB amid great interest of business and spiritual leaders.

NEWS: April 2013: Letsheal.org and LEMZ will bring their pop-up agency to UN Plaza, New York 

Please contact us to set up our IDEA LAB at your conference, and please...join us in our quest for Prosocial Marketing and download the FREE BOOK + Research (over 24,000 respondents in 16 countries) and let your brand grow while bringing about a huge positive impact on our world. Thank you!