Welcome to the Creative Under Fire project!

Dear creative,
Thank you so much for stopping by. We hope this project helps you maintain your sanity while tackling insane problems. Here you can read and download the free e-book available in PDF, EPUB and Kindle formats. All the videos mentioned in the book can be viewed here. Additionally, you'll find the Glocalities research and the brain scan case study here.
While we encourage you to download the free e-book, you can also pre-order physical copies at cost price here.
For press information and other contact details, please click here.

If you’re looking for the 2010 free LetsHeal book/research “How Advertising Will Heal the World and Your Business” please click here


Supporting videos



Glocalities Video Thumbnail

Glocalities Research by Research Director Martijn Lampert - Page 54 - 61 Watch the video

Brain Scan Video Thumbnail

And here is the link to the brain scan case study Page 123:
The differences in emotional responses, neurological responses, and coping styles between creative individuals and a baseline group. By Roderick Reichenbach (founder Braingineers). Read the case study


Press contact

For press contact please email: info@letsheal.org



For more information/requests/feedback please contact: info@letsheal.org

To place an order for physical copies (not yet available), contact us at info@letsheal.org or pay a visit to your nearest bookstore. Physical copies will be offered at cost price. However, we highly recommend downloading the free e-book to minimize paper usage and lessen environmental impact.


About LetsHeal

LetsHeal is an independent, nonprofit think & do tank dedicated to implementing creative solutions for a better world. www.letsheal.org. Contact: info@letsheal.org

About Glocalities

Glocalities is an Amsterdam-based international research agency that specializes in global insights based on values, culture and psychology. The Glocalities research program, that started in 2014, now covers more than 63 countries. International NGOs, companies and the public sector use Glocalities insights to connect with people based on a a deeper understanding of values and culture. www.glocalities.com. Research director: Martijn Lampert. Contact: m.lampert@glocalities.com

About Braingineers

Neuropsychological research agency. www.braingineers.com. Research director brain scans creatives: Roderick Reichenbach.